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The Journal of Nonprofit & Public Sector Marketing is a quarterly peer-reviewed academic journal which covers topics related to political communication, public relations, and marketing strategy. Published by Routledge, it is indexed in Scopus, PsycINFO, Political Science Complete, and Public Affairs Index. [1]
Each City Barbeque location serves its local community by giving back about 10% of pre-tax profits to local charities and non-profits; [35] donating food to community events [36] and food-insecure families via Food Rescue; [37] and raising funds for organizations such as the American Cancer Society, the Resurrecting Lives Foundation, [38 ...
The objectives of the social action model are to recognize the change around us in order to preserve or improve standards, understand the social action process/model is a conceptualization of how directed change takes place; and understand how the social action model can be implemented as a successful community problem solving tool.
Cause-related marketing is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. According to the Cone Millennial Cause Study in 2006, [12] 89% of Americans (aged 13 to 25) would switch from one brand to another brand of a comparable product (and price) if the latter brand was associated with "good cause".
A not-for-profit or non-for-profit organization (NFPO) is a legal entity that does not distribute surplus funds to its members and is formed to fulfill specific objectives. [1] [2] While not-for-profit organizations and non-profit organizations (NPO) are distinct legal entities, the terms are sometimes used interchangeably. [3]
For example, non-profits will often pursue multiple, non-financial marketing objectives; they market for social change, which Liao et al. (2001) referred to as a ‘societal orientation’; and they garner more public attention, both positive and negative, than the average business (Shapiro, 1973). Thus, appealing more towards the public opinion.
Candid is an information service specializing in reporting on U.S. nonprofit companies. [1] [2] In 2016, its database provided information on 2.5 million organizations. [3]It is the product of the February 2019 merger of GuideStar with Foundation Center.
Pelotonia was founded in 2008 as a 501(c)(3) to create a cycling event to raise funds for cancer research. [1] Formerly of the Dana–Farber Cancer Institute, Dr. Mike Caligiuri became CEO of James Cancer Hospital and Solove Research Institute at the start of 2008 and began exploring ways to expand community support and research funding. [2]