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Mitre 10 is an Australian retail and trade hardware store chain. Operations are based on a cooperative system, where the store owners are members of the national group and each has voting rights. The chain name references the mitre joint . [ 3 ]
In the late 1980s the chain expanded its to include home and garden products. In 1994 the "Mitre 10 Home and Trade" brand was established. Two brand names (Hammer Hardware, Mitre 10 Mega) further expanded the Mitre 10 presence in both the small and large towns and cities. There were 50 Mitre 10 stores in 1999, [6] 113 in 2003 and 83 in 2019. [7 ...
[20] [21] At the time, the company was recording declining profit, due to moderate sales and rising import prices caused by the low Australian dollar. [ 22 ] In April 2017, in Australia, the average shopper was spending $56 at Johnny Bigg, $51 at Tarocash, $44 at yd., $32 at Rockwear and $31 at Connor.
Bunnings Limited was bought out by Wesfarmers in 1994 for $600 million. [10] In late-1995, the 'Red Hammer' symbol was introduced and is still in use today. In June 1996, the company's trademark slogan "Lowest Prices Are Just The Beginning" was introduced. In February 2020, the company discontinued the use of the slogan in Australia.
Rona Dream Home is a Canadian reality television series based on New Zealand series Mitre 10 Dream Home, which debuted in 2004 on Global and was hosted by Caroline Redekopp. [28] The shows follow two families who have ten weeks to turn a house into a dream home. The winner, chosen by viewers, is awarded the home they built.
The business began as a catalogue retailer selling womenswear and menswear. The first catalogue was a simple folded, A3 black and white page which was mailed to a list of local organisations in 1978. [8] [9] The Gillespies were joined five years later by Matt Toynbee who they later acknowledged for his huge contribution to the company. [10]
During the 1990s, local manufacturers like Bendon faced increased competition from The Warehouse, DEKA and Farmers, which sold underwear imported from Asia at much cheaper prices. [8] Bendon turned around its declining profits in the late 1990s by expanding to Australia. Profits rose from $1.14 million in 1998 to $4.07 million in 1999. [8]
In June 2011, Mitre extended its deal with the Scottish Premier League to be the official ball supplier until 2015. [10] In 2015 Mitre released their new Hyperseam technology, [11] which will grace The Football League and Scottish Premier League for years to come as they both announced new sponsorship deals for Mitre to continue being the ...