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Custom media (or, customer media) is a marketing term referring broadly to the development, production and delivery of media (print, digital, audio, video, events) designed to strengthen the relationship between the sponsor of the medium and the medium's audience.
The Content Authenticity Initiative (CAI) is an association founded in November 2019 by Adobe, The New York Times and Twitter. [ 1 ] [ 2 ] [ 3 ] The CAI promotes an industry standard for provenance metadata (also known as Content Credentials [ 4 ] ) defined by the Coalition for Content Provenance and Authenticity (C2PA).
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Content creation or content creative is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" [1] for self-expression, distribution, marketing and/or publication.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...
A CMS typically has two major components: a content management application (CMA), as the front-end user interface that allows a user, even with limited expertise, to add, modify, and remove content from a website without the intervention of a webmaster; and a content delivery application (CDA), that compiles the content and updates the website. [8]
A chief content officer (CCO) is a corporate executive responsible for the brand development through content creation and multi-channel publication of the organization's content (text, video, audio, animation, etc.). The CCO oversees the content creation team and make sure that all content initiatives are done the way it is envisioned.
Content management (CM) are a set of processes and technologies that support the collection, managing, and publishing of information in any form or medium.When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content.