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  2. NameLab - Wikipedia

    en.wikipedia.org/wiki/NameLab

    [1] Smaller than a word is a morpheme, the building block from which marketing names such as "Lumina" are formed. [3] One example is how NameLab used the prefix "Acu" to help form "Acura." [4] The term "In-capping" involves joining and capitalizing multiple words and describes the name NameLab. [2] It worked for clients such as AutoZone.

  3. List of generic and genericized trademarks - Wikipedia

    en.wikipedia.org/wiki/List_of_generic_and...

    Originally a brand name owned by Lenzing, an austrian based company, for a viscose-type fiber fabricated via the NMMO process. In the meantime Lyocell is a generic name used by various manufacturers. Mimeograph Originally trademarked by Albert Dick. [24] A low-cost printing press that works by forcing ink through a stencil onto paper. Quonset

  4. Product naming - Wikipedia

    en.wikipedia.org/wiki/Product_naming

    The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]

  5. List of online marketplaces - Wikipedia

    en.wikipedia.org/wiki/List_of_online_marketplaces

    Online classifieds 1996 Fees for upgraded ads and featured placements; 47,484 [20] Freelancer: Sydney, Australia Freelance marketplace, Online outsourcing, Employment website 2009 1,506 [21] Freightos: Hong Kong International freight 2012 50,000,000 SaaS-Enabled Marketplace model; 130,130 [22] Gumtree: London, UK Online classifieds 2000

  6. Brand extension - Wikipedia

    en.wikipedia.org/wiki/Brand_extension

    Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product ...

  7. Umbrella brand - Wikipedia

    en.wikipedia.org/wiki/Umbrella_brand

    Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. [ 1 ] [ 2 ] Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). [ 3 ]

  8. Manage distribution lists in AOL Mail

    help.aol.com/articles/manage-distribution-lists...

    1. Click the Contacts icon . 2. Click the Lists tab. 3. Select the list you want to edit from the drop-down menu. 4. Under "Add contacts" type the name or address of contacts you want to add, and select it from the suggestions to add it to the list.

  9. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    Ship to Store, where products are ordered online and can be picked up at the retailer's main store; Delivery, where goods are shipped directly to consumer's homes or workplaces. Mail order from a printed catalogue was invented in 1744 and was common in the late 19th and early 20th centuries.