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At the time, BBC Two became the first BBC channel to feature a box logo. In 2007, BBC Two debuted the new theme, a "Window on the World", with the 2 numeral providing that view. Introduced on 18 February 2007, the new look also had the channel adopt a teal-coloured box logo, featuring the BBC logo above the word TWO, now in the font Avenir.
English: BBC Two logo used since the 2021-2022 rebrand (a.k.a. 'Chameleon'). Logo incorporates new font (BBC Reith Sans) and new colour scheme (#10a88d). Logo incorporates new font (BBC Reith Sans) and new colour scheme (#10a88d).
A generic BBC ident, featuring a gold coloured BBC logo forming onto a blue background in silence, followed by the continuity announcer saying, "This is the BBC". This ident was first seen to introduce special programming across both BBC One and BBC Two following the death of Prince Philip, the Duke of Edinburgh, on 9 April.
The idents all featured a numeral 2, with a view or scape behind it, as viewers looked through the 2. The new look also featured a new design of BBC Two logo. The previously purple box has now been turned a deep shade of aqua, very similar to the viridian used by the 1991 idents. The text has also been changed, with the "TWO" font being changed ...
English: BBC Two logo used since 2007. Ελληνικά: Το λογότυπο του BBC Two. Source: Freeview channel guide: ... Article=BBC Two Northern Ireland ...
This is a Scalable Vector Graphics (SVG) image of a registered trademark or copyrighted logo. If non-free content restrictions apply, this image should not be rendered any larger than is required for the purposes of identification and/or critical commentary.
Throughout the 1990s, the programming of BBC Two was gradually evolving from factual programming to more light-hearted programming. As a result, the channel's identity at the time was starting to appear alienated - some of the longer-running idents like 'Firecracker', 'Steam', 'Diary', 'Silk' and 'Copper Cut-Out' were retired at the end of 1999 to combat this, with newer, more appropriate ...
BBC Two also became the first BBC channel to receive the new style of logo, in its case this was a purple box with the BBC logo stacked above 'TWO'. [14] At the time, BBC2 was perceived as not fitting in with the overall network branding, because all of the other BBC channels retained their 1997 idents.