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Societal marketing can be defined as a "marketing with a social dimension or marketing that includes non-economic criteria". [1] Societal marketing "concerns for society's long term interests". [2] It is about "the direct benefits for the organization and secondary benefit for the community". [3]
This concept contains the five principles: consumer-oriented marketing, innovative marketing, value marketing, sense-of-mission marketing and societal marketing. [1] In consumer-oriented marketing, the company "organizes its marketing activities from the consumer's point of view." Marketing activities focus on the needs of a defined user set. [1]
In March 2023, Quizlet started to incorporate AI features with the release "Q-Chat", a virtual AI tutor powered by OpenAI's ChatGPT API. [24] [25] [26] Quizlet launched four additional AI powered features in August 2023 to assist with student learning. [27] [28] In July 2024, Kurt Beidler, the former co-CEO of Zwift, joined Quizlet as the new ...
The social market economy (SOME; German: soziale Marktwirtschaft), also called Rhine capitalism, Rhine-Alpine capitalism, the Rhenish model, and social capitalism, [1] is a socioeconomic model combining a free-market capitalist economic system alongside social policies and enough regulation to establish both fair competition within the market and generally a welfare state.
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools, and techniques to social issues.
The book titled, The Marketing Book, 7th ed., Routledge, Oxon, UK, 2016 edited by Michael J. Baker and Susan Hart identifies the distinct branches of marketing practice as: Business marketing; also known as Business-to-business marketing and Industrial marketing (which also includes Business-to-government marketing)
[2] Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also created the concept of "demarketing" to aid in the task of reducing the level of demand. He developed the concepts of "prosumers," "atmospherics," and "societal marketing."
The earlier term for the discipline was "political economy", but since the late 19th century, it has commonly been called "economics". [22] The term is ultimately derived from Ancient Greek οἰκονομία (oikonomia) which is a term for the "way (nomos) to run a household (oikos)", or in other words the know-how of an οἰκονομικός (oikonomikos), or "household or homestead manager".