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t. e. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag[1] (mass nouns), tchotchkes, or freebies (count nouns), are used in marketing and sales.
Promotional apparel is clothing imprinted with a company 's name, logo or message. They include shirts, gloves, hats, jackets and any piece of clothing that can be incorporated in marketing and communication campaigns. Promotional clothing is used to endorse a product, service or company agenda. The importance of promotional apparel lies in the ...
History. Underground Printing, first known as A-1 Screenprinting, was founded in 2001 by childhood friends Rishi Narayan and Ryan Gregg while they were undergraduates at the University of Michigan. The company would become known as Underground Printing in 2004 upon the acquisition of a company with that name.
Custom Ink (first launched as CustomInk) was founded in 2000 by Marc Katz, the company’s CEO and Chairman, and several of his college friends. [4][5][6][7] It began as a t-shirt design company with funding from family and friends, and consisted of a 10-person team. [8] BT Wolfenshohn was the company’s first lead investor. [9]
Direct-to-garment printing. Direct-to-garment printing (DTG) is a process of printing on textiles using specialized aqueous ink jet technology. DTG printers typically have a platen designed to hold the garment in a fixed position, and the printer inks are jetted or sprayed onto the textile by the print head.
Fashion merchandising involves apparel, accessories, beauty, and housewares. The end goal of fashion merchandising in any of these departments is to earn a profit. Fashion merchandisers' decisions can considerably impact the success of the manufacturer, designer, or retailer for which they work. In essence, they are the backbone of the fashion ...
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