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GOAT implements a ship-to-verify model that uses machine learning and human review to verify the authenticity of the sneakers on its platform. [7] In 2019, the platform expanded into new markets and categories to offer luxury and streetwear apparel and accessories.
Fight Club is a sneaker consignment store. It operates out of three brick and mortar locations in New York, Los Angeles, and Miami as well as its website. Founded in 2005, it became part of GOAT Group when it was acquired by GOAT in 2018. [8]
Air Jordan is a line of sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
The target market of Innvictus are sneakerheads, i.e. fans of sneakers with a focus on tennis shoes, accessories and urban casual wear, categories that have grown exponentially in recent years. Innvictus stores offer exclusive footwear from brands such as Jordan, Nike, Adidas, Puma, etc., and special events such as sneaker trading days. [1]
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The startup company was founded by Dan Gilbert, Josh Luber, [7] Greg Schwartz, and Chris Kaufman in 2015, [8] and launched in February 2016. [9] [10] Luber had previously founded StockX's predecessor website about rare sneakers called Campless (established during 2012–2013), [11] [12] a site which was featured in Josh Luber's TED Talk on the sneaker market. [13]
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