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By 1970, the girdle was generally supplanted by the wearing of pantyhose (called tights in British English). Pantyhose replaced girdles for most women who had used the girdle as a means of holding up stockings; however, many girdle wearers continued to use a brief style panty-girdle under or on top of tights/pantyhose for some figure control.
In the 1960s Gossard produced a wide range of bras and corsets and pioneered the pantie-girdle. [16] Women started to demand more choice in their underwear and Gossard responded with innovative designs in a wide range of colours. In the 1970s Gossard introduced "Glossies", a brand designed for a transparent and iridescent appearance.
A Christian priest wearing a white girdle around his waist to hold his alb and stole in place.A belt without a buckle, especially if a cord or rope, is called a girdle in various contexts, especially historical ones, where girdles were a very common part of everyday clothing from antiquity until perhaps the 15th century, especially for women.
Fashion photography in the 1960s represented a new feminine ideal for women and young girls: the Single Girl. 1960s photography was in sharp contrast to the models of the 1920s, who were carefully posed for the camera and portrayed as immobile. The Single Girl represented 'movement'. She was young, single, active, and economically self-sufficient.
The following decade saw a move away from the traditional corset towards the more comfortable 'elastic girdle'. Silhouette were one of the first companies to promote this new style of corsetry in the UK. [4] The Little X girdle, designed by Annemarie Lobbenberg in 1958, proved to be particularly popular amongst younger women. [5]
From the 60s onward women's bathing suits have morphed from trend to trend, but the classic silhouettes of the one piece and the bikini have stood the test of time. Show comments.
Berlei UK factory at Slough. A branch of the Australian company was opened in the United Kingdom in 1930, with staff of forty. The company grew to a staff of 702 in 1961. [2] A 'modern' factory was built in Slough in 1937, it was demolished in 1984. [10] Berlei (UK) was purchased from Berlei Hestia of Australia in 1982. [11]
The 1940s: Claude Kretz, who has joined his father in the company, uses "Kretz tulle" to manufacture the first girdles. The Chantelle brand was first used in 1949. [3] The 1950s: New Look silhouettes, wasp waists, and pneumatic breasts appear; their icon is the American actress Mae West. The Chantelle girdle, suppler and lighter than the corset ...