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The halo effect is a perception distortion (or cognitive bias) that affects the way people interpret the information about someone with whom they have formed a positive gestalt. [11] An example of the halo effect is when a person finds out someone they have formed a positive gestalt with has cheated on their taxes.
An example of this is the IKEA effect, ... Belief bias, an effect where someone's evaluation of the logical strength of an argument is biased by ... Halo effect, the ...
The name halo effect is based on the concept of the saint's halo, and is a specific type of confirmation bias, wherein positive sentiments in one area cause questionable or unknown characteristics to be seen positively. If the observer likes one aspect of something, they will have a positive predisposition toward everything about it.
Take Costco memberships, for example. More than 1 in 100 people globally is a Costco member. ... The halo effect is the tendency to like everything associated with the object of your affection.
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The halo effect describes the tendency of an observer to form a generally favorable, unfavorable, or average impression of a specific person, and to allow that general impression to have an exaggerated effect on their judgments of that person along other trait dimensions.
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