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Pontiac, or formally the Pontiac Motor Division of General Motors, was an American automobile brand owned, manufactured, and commercialized by General Motors. It was originally introduced as a companion make for GM's more expensive line of Oakland automobiles. [ 3 ]
Oakland's part in this plan was the 1926 Pontiac, a shorter-wheelbase "light six" priced to sell at a four-cylinder car's price point, but still above Chevrolet. Pontiac was the first of the companion marques introduced, and in its first year sold 49,875 units. [3] By 1929, GM sold 163,000 more Pontiacs than Oaklands.
The location that Oakland inhabited was the original site of Cartercar when GM bought the company in 1909 by William Durant. [1] The plant ceased production of full-size Pontiacs after the 1980 model year but continued to build mid-size Pontiacs ('81-82 Grand Prix, '81 LeMans, '82 Bonneville G) until being idled on August 6, 1982. [2]
Pontiac G3 (2006–2009 (Mexico), rebadged Chevrolet Aveo/Daewoo Gentra) Pontiac G4 (2005–2009, rebadged Chevrolet Cobalt, Mexico) Pontiac G8 (2008–2009, rebadged Holden VE Commodore, Australia) Pontiac Grande Parisienne (1966–1969, Canada) Pontiac Laurentian (1955–1981, Canada) Pontiac Matiz (1998–2005, rebadged Daewoo Matiz, Mexico)
In 1905 Rapid built a new assembly plant at 25 Rapid Street abutting the Grand Trunk Western Railroad tracks on the south side of Pontiac, Michigan. [4] The Rapid Street Plant 1 was the nucleus of what would become the Pontiac West Assembly complex. Rapid was the "first truck to conquer Pikes Peak" in a 1909 road race. [3]
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The Pontiac Bonneville (introduced to 1958) and the 1960s "wide-track Pontiacs" came from this effort. Pontiac also became heavily involved in NASCAR racing under Knudsen. Pontiac's new-found performance image eventually led to a dramatic rise in new car sales with the division reaching to third place in industry standings by 1962.