Search results
Results from the WOW.Com Content Network
The trademark expired in the US in 2006, and was replaced in that market with "Follow your taste" until 2010. [36] In 2011, the "finger lickin' good" slogan was dropped in favor of "So good", to be rolled out worldwide. [35] A Yum! executive said that the new slogan was more holistic, applying to staff and service, as well as food. [37]
Serving their signature meal in a paper bucket was to become an iconic feature of the company. [24] By 1963, there were 600 KFC restaurants, making the company the largest fast food operation in the United States. [21] KFC popularized chicken in the fast food industry, diversifying the market by challenging the dominance of the hamburger. [25]
The company's rapid expansion made it too large for Sanders to manage, so in 1964 he sold the company to a group of investors led by John Y. Brown Jr. and Jack C. Massey. KFC was one of the first fast-food chains to expand internationally, opening outlets in Britain, Mexico, and Jamaica by the mid-1960s.
KFC added a popular new promotion called the $5 "Fill Up" meal. Citi Research analysts say the meal has added a major boost to the chain's momentum in the US. The meals include an entree, a drink ...
KFC's current ad campaign stars a cartoonish Colonel Sanders played by "Saturday Night Live" alumnus Darrell Hammond, but the fast-food icon was a real person who followed an unlikely path to ...
“The boss sponsors someone to be promoted and we have a committee with very senior people, including myself, to sift through every single promotion,” Yum China CEO Joey Wat said.
In 2013, a few KFC locations in China supplied chicken found to contain "excess levels of chemical residue". Yum! had lost 6% of sales from publicity in China as of January 25, 2013. [31] The company opened its first restaurant in Ulaanbaatar, Mongolia, in May 2013. For Mongolia, KFC was the first western fast food to open its doors in the country.
Yum Brands Inc, (YUM) owner of the KFC and Pizza Hut brands, is taking aim at the fast-growing African market for fast food. The company, based in Louisville, Ky, plans to double the number of KFC ...