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Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.
Quantitative research is widely used in psychology, economics, demography, sociology, marketing, community health, health & human development, gender studies, and political science; and less frequently in anthropology and history.
Qualitative marketing research, and; Quantitative marketing research. Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. [11]
Pages in category "Quantitative marketing research" The following 12 pages are in this category, out of 12 total. This list may not reflect recent changes. ...
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
The outcomes of qualitative marketing research are usually not conclusive and cannot be used to make generalizations about the population of interest, instead developing an initial understanding and sound base for further decision making. The findings of quantitative marketing research are conclusive and usually descriptive in nature. [14]
Questionnaires are frequently used in quantitative marketing research and social research. They are a valuable method of collecting a wide range of information from a large number of individuals, often referred to as respondents. What is often referred to as "adequate questionnaire construction" is critical to the success of a survey ...
Quantitative marketing research (12 P) S. Statistical reliability (1 C, 17 P) Survey methodology (4 C, 80 P) Pages in category "Market research"