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Horizontal and vertical market. The medicine industry is an example of a vertical market. A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide ...
Marketing channel. A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. [1] A marketing channel is a useful tool for ...
v. t. e. " One country, two systems " is a constitutional principle of the People's Republic of China (PRC) describing the governance of the special administrative regions of Hong Kong and Macau . Deng Xiaoping developed the one country, two systems concept. This constitutional principle was formulated in the early 1980s during negotiations ...
A target market, also known as serviceable obtainable market ( SOM ), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit ...
Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:
Edmund Gustav Albrecht Husserl (/ ˈ h ʊ s ɜːr l / HUUSS-url, [14] [15] [16] US also / ˈ h ʊ s ər əl / HUUSS-ər-əl, [17] German: [ˈɛtmʊnt ˈhʊsɐl]; [18] 8 April 1859 – 27 April 1938 [19]) was an Austrian-German philosopher and mathematician who established the school of phenomenology.
Market segmentation is the process of dividing up mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
In Indonesia, state-owned enterprises ( Indonesian: Badan Usaha Milik Negara (BUMN)) play an important role in the national economy. Their roles includes contributor for national economy growth, providing goods or services which are not covered by private company, employment provider, providing support guidance to small and medium businesses ...