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Marketing. Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry. A company may do this via internal expansion or through mergers and acquisitions. [ 1][ 2][ 3] The process can lead to monopoly if a company captures the vast majority of the market ...
It presents a sophisticated taxonomy for propaganda, including such paired opposites as political–sociological, vertical–horizontal, rational–irrational, and agitation–integration. The book contains Ellul's theories about the nature of propaganda to adapt the individual to a society, to a living standard, and to an activity aiming to ...
Vertical integration is the degree to which a firm owns its upstream suppliers and its downstream buyers. The differences depend on where the firm is placed in the order of the supply chain. There are three varieties of vertical integration: backward (upstream) vertical integration, forward (downstream) vertical integration, and balanced (both ...
Social mobility is the movement of individuals, families, households or other categories of people within or between social strata in a society. [ 1] It is a change in social status relative to one's current social location within a given society. This movement occurs between layers or tiers in an open system of social stratification.
Cultural relativism is the position that there is no universal standard to measure cultures by, and that all cultural values and beliefs must be understood relative to their cultural context, and not judged based on outside norms and values. Proponents of cultural relativism also tend to argue that the norms and values of one culture should not ...
Virtue ethics (also aretaic ethics, [ a][ 1] from Greek ἀρετή [ aretḗ ]) is an approach that treats virtue and character as the primary subjects of ethics, in contrast to other ethical systems that put consequences of voluntary acts, principles or rules of conduct, or obedience to divine authority in the primary role.
Secular ethics refers to any ethical system that does not draw on the supernatural, and includes humanism, secularism and freethinking. A classical example of literature on secular ethics is the Kural text, authored by the ancient Indian philosopher Valluvar . Secular ethical systems comprise a wide variety of ideas to include the normativity ...
Internationalization. In economics, internationalization or internationalisation is the process of increasing involvement of enterprises in international markets, although there is no agreed definition of internationalization. [1] Internationalization is a crucial strategy not only for companies that seek horizontal integration globally but ...