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Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...
Mediatization (or medialization [ 1]) is a method whereby the mass media influence other sectors of society, including politics, business, culture, entertainment, sport, religion, or education. Mediatization is a process of change or a trend, similar to globalization and modernization, where the mass media integrates into other sectors of the ...
Multi-level marketing (MLM) is a controversial business model that involves selling products or services through a network of distributors who earn commissions based on their own and their recruits' sales. MLM is also known as network marketing, direct selling, referral marketing, or pyramid selling. This article explains the history, legality, criticism, and types of MLM, as well as some ...
The zipper system, also known as "vertical parity" or the "zebra system", [ 1][ 2] is an electoral mechanism intended to enforce gender parity in countries using party-list proportional representation with closed lists. It requires that parties alternate between candidates of either gender on their candidate lists, meaning that 50% of the ...
BRICS is an intergovernmental organization comprising Brazil, Russia, India, China, South Africa, Iran, Egypt, Ethiopia, and the United Arab Emirates. Originally identified to highlight investment opportunities, [ 1] the grouping evolved into an actual geopolitical bloc, with their governments meeting annually at formal summits and coordinating ...
The United Nations Educational, Scientific and Cultural Organization (UNESCO; pronounced / j uː ˈ n ɛ s k oʊ /) [1] [a] is a specialized agency of the United Nations (UN) with the aim of promoting world peace and security through international cooperation in education, arts, sciences and culture.
t. e. Marxism is a political philosophy and method of socioeconomic analysis. It uses a dialectical materialist interpretation of historical development, better known as historical materialism, to analyse class relations, social conflict, and social transformation.