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  2. Climate change - Wikipedia

    en.wikipedia.org/wiki/Climate_change

    Climate change. Changes in surface air temperature over the past 50 years. [ 1] The Arctic has warmed the most, and temperatures on land have generally increased more than sea surface temperatures. Earth's average surface air temperature has increased almost 1.5 °C (about 2.5 °F) since the Industrial Revolution.

  3. Otto cycle - Wikipedia

    en.wikipedia.org/wiki/Otto_cycle

    The Otto cycle is a description of what happens to a gas as it is subjected to changes of pressure, temperature, volume, addition of heat, and removal of heat. The gas that is subjected to those changes is called the system. The system, in this case, is defined to be the fluid (gas) within the cylinder.

  4. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    Marketing. A target market, also known as serviceable obtainable market ( SOM ), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who ...

  5. Galileo Galilei - Wikipedia

    en.wikipedia.org/wiki/Galileo_Galilei

    Galileo di Vincenzo Bonaiuti de' Galilei (15 February 1564 – 8 January 1642), commonly referred to as Galileo Galilei ( / ˌɡælɪˈleɪoʊ ˌɡælɪˈleɪ /, US also / ˌɡælɪˈliːoʊ -/, Italian: [ɡaliˈlɛːo ɡaliˈlɛːi] ), was a Florentine astronomer, physicist and engineer, sometimes described as a polymath.

  6. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...

  7. Product differentiation - Wikipedia

    en.wikipedia.org/wiki/Product_differentiation

    Product differentiation. In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors ' products as well as from a firm's other products.

  8. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:

  9. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion . Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning.