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2. Walmart Just Launched an Affordable, Chef-Inspired ... - AOL

   www.aol.com/walmart-just-launched-affordable...

   The big-box store just launched its newest private-label brand, Bettergoods, which is an elevated, chef-inspired grocery line of 300 well-priced products.These items range from under $2 to $15 ...

3. Walmart is introducing a premium food line brand - AOL

   www.aol.com/finance/walmart-introducing-premium...

   Walmart wants to increase its shelf space in your kitchen. The retailer has announced the launch of a new private-label food brand, called Bettergoods, which will span more than 300 products.

4. Walmart launches new grocery brand as it tries to hang on to ...

   www.aol.com/news/walmart-launches-grocery-brand...

   Walmart’s new grocery brand, BetterGoods, will be made up of items across many categories including frozen foods, dairy and snacks ranging from under $2 to under $15. The products will fit ...

5. List of Walmart brands - Wikipedia

   en.wikipedia.org/wiki/List_of_Walmart_brands

   Equate is an example of the strength of Walmart's private label store brand. In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice, Walmart, and Member's Mark (Sam's Club), per ...

6. 10 Best New Walmart Items You Can Score in September - AOL

   www.aol.com/lifestyle/10-best-walmart-items...

   Amp up your morning with a cup of Bettergoods caramel mocha coffee from Walmart's new chef-inspired product line. The sweet drink blends a hit of caramel with a kick of mocha for a rich morning brew.

7. History of Walmart - Wikipedia

   en.wikipedia.org/wiki/History_of_Walmart

   The history of Walmart, an American discount department store chain, began in 1950 when businessman Sam Walton purchased a store from Luther E. Harrison in Oklahoma City, Oklahoma, and opened Walton's 5 & 10. [1] The Walmart chain proper was founded in 1962 with a single store in Rogers, expanding inside Oklahoma by 1968 and throughout the rest ...

8. Walton family - Wikipedia

   en.wikipedia.org/wiki/Walton_family

   The majority of the family's wealth derives from the heritage of Bud and Sam Walton, who were the co-founders of Walmart. Walmart is the world's largest retailer, one of the world's largest business enterprises in terms of annual revenue, and, with just over 2.2 million employees, the world's largest private employer.

9. 9 Best Bettergoods Brand Products To Buy at Walmart - AOL

   www.aol.com/finance/9-best-bettergoods-brand...

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