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2. Vanity sizing - Wikipedia

   en.wikipedia.org/wiki/Vanity_sizing

   Vanity sizing, or size inflation, is the phenomenon of ready-to-wear clothing of the same nominal size becoming bigger in physical size over time. [1][2][3] This has been documented primarily in the United States and the United Kingdom. [4] The use of US standard clothing sizes by manufacturers as the official guidelines for clothing sizes was ...

3. Gross rating point - Wikipedia

   en.wikipedia.org/wiki/Gross_rating_point

   Gross rating points are a measure of the impact by a campaign using a specific medium or schedule. It quantifies impressions as a percentage of the target population, multiplied by frequency. This percentage may be greater, or in fact much greater, than 100. Target rating points express the same concept, but with regard to a more narrowly ...

4. Total addressable market - Wikipedia

   en.wikipedia.org/wiki/Total_addressable_market

   Total addressable market (TAM), or total available market, is the total market demand for a product or service, [2] calculated in annual revenue or unit sales if 100% of the available market is achieved. Serviceable available market (SAM) is the portion of TAM that is reachable and can potentially be served by a company's products or services.

5. Market capitalization: What it is and how to calculate it - AOL

   www.aol.com/finance/market-capitalization...

   Market capitalization is a term used to describe the size of a company based on the total value of the company’s stock. Market capitalization is an important data point for making informed ...

6. Market share analysis - Wikipedia

   en.wikipedia.org/wiki/Market_share_analysis

   Market Share is the breakup of market size in percentage terms, to help identify the top players, the middle and the "minnows" of the marketplace, based on the volume of business conducted; Market Segmentation Some of the factors that determine the market are price, quality, speed of service, ease of maintenance, and points of distribution.

7. Market research - Wikipedia

   en.wikipedia.org/wiki/Market_research

   v. t. e. Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market ...