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Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.
"Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
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EXCLUSIVE: As the European Women’s Championship football gets underway, Rebel Girls has partnered with Nike EMEA on a set of 25 stories celebrating female footballers. The stories, which will ...
The Nike Football Academy was an English football academy funded and administered by Nike, Inc. The academy had a revolving squad of unsigned under-20 players and was run with the intention of helping them find a professional club. The academy was based at St George's Park National Football Centre. [2]
Attorney Michael Avenatti, who claims Nike paid players to attend its sponsored colleges, among other things, alleges that Duke coach Mike Krzyzewski helped to facilitate such payments to his stars.
Minnesota Vikings quarterback Kirk Cousins wearing his team's Color Rush uniform in 2019. The NFL Color Rush was a promotion done in conjunction with the National Football League (NFL) and Nike that promotes so-called "color vs. color" matchups with teams in matchup-specific uniforms that are primarily one solid color with alternating colored accents, primarily airing on Thursday Night Football.
Nike became the first NFL sponsor to react to President Trump's comments-- Nike said it supports the players' right to protest. By doing so, Nike took a risk with consumers.