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Olipop is a soft drink produced in the United States. It is sold in over 25,000 stores in the United States [ 1 ] and the company had revenue of $100 million for the first half of 2023. The drink's marketing claims that it improves gut health.
Although Coca-Cola has a bigger retail footprint, marketing budget and distribution powers, the 133-year-old brand’s entrance into the space isn’t scaring Olipop CEO Ben Goodwin.
Regular surveys of OLIPOP’s entire workforce find that the remote set-up is a “treasured” aspect of the company, Goodwin said. Many job applicants even cite it as a dealmaker.
OLIPOP is a line of gut-healthy, low-sugar drinks full of prebiotics, probiotics, plant fiber and botanicals. The fizzy bevs aim to boost your digestive health, minus the typical sugar rush that ...
Poppi Soda's brand advertising includes music and sports as brand pillars. In 2023 Poppi Soda featured music by electronic pop artist Jane & The Boy in a TV Spot. [8] In 2024, Poppi announced a brand partnership with American rapper and singer Post Malone [9] in the wake of his public announcement that he would cut traditional soda from his diet. [10]
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To back up its gut-health claims, Olipop has its own proprietary blend—called “OLISmart”—of cassava root fiber, chicory root inulin, jerusalem artichoke inulin, nopal cactus, marshmallow ...
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