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Customer insights merge customer analytics and market research data for a granular understanding of customer needs and behavior. They help businesses remove the guesswork by breaking down patterns in customer and competitor interactions and providing context to key consumer trends.
This is your guide to crafting a robust customer insights strategy to inspire and remove the guesswork in your own process. We’ll help you visualize how this process could look for your business, including potential challenges and opportunities, so you can better achieve your goals.
Create detailed, accurate customer profiles to help you run more targeted, effective sales and marketing campaigns and create customer-centric experiences. Map the user journey and user flows, and identify barriers: this lets product, UX, and UI teams improve the user experience (UX) to boost conversions, adoption, and customer satisfaction
The right customer insights platform helps you create a better product and customer experience shaped by your customer’s pain points, feelings, and drivers. When choosing a customer insights platform, home in on data that'll help you reach your specific business and user goals .
B2B customer insights give context to market trends and help you understand what’s influencing business decision-makers. When you know how to meet the needs of your target market, you’ll be able to make informed decisions so your customers get the most out of your product or service.
Taking a strategic approach yields valuable insights you can use to create customer-centric experiences. We’ve put together a comprehensive guide to designing and implementing a customer analytics framework you can adapt to your business.
This article guides you through seven benefits of collecting and analyzing customer analytics, including how to use these insights to understand your customers’ product experience (PX), with actionable tips on how you can make changes and updates to create user delight and drive business growth.
What is customer-centric marketing? Customer-centric marketing is a marketing approach designed around customer needs and interests. It is about prioritizing customers over any other factor, using a blend of intuition, common sense, and solid data about customer behavior.
First, map the customer journey to understand your customer profiles and their needs, pain points, behavior, and most-used channels. Then, gather insights from in-person interactions, social media, and different teams — like sales, marketing, and customer success and support.
Mapping out the customer journey gives you insights into your buyers’ behavior to help you make changes that improve your website and the user flow between touchpoints. This helps you increase online sales and turn users into loyal customers and brand advocates.