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Brand licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark ...
t. e. A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of ...
Trademarks can be used by others under licensing agreements; for example, the Lego Group purchased a license from Lucasfilm to be allowed to launch Lego Star Wars. The unauthorized usage of trademarks by producing and trading counterfeit consumer goods is known as brand piracy .
Licensing of patents. In patent law, a cross-licensing agreement is an agreement according to which two or more parties grant a license to each other for the exploitation of the subject-matter claimed in one or more of the patents each owns. [1] Usually, this type of agreement happens between two parties in order to avoid litigation or to ...
A concurrent use registration, in United States trademark law, is a federal trademark registration of the same trademark to two or more unrelated parties, with each party having a registration limited to a distinct geographic area. Such a registration is achieved by filing a concurrent use application (or by converting an existing application ...
Trademark coexistence agreement. A trademark coexistence agreement is a contract made by two parties to use a similar trademark for marketing purposes without interfering in each other's enterprises. Agreements of this nature are often made as parties only require regional use of their trademarks, and therefore other enterprises use of a ...
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