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The Sun Products Corporation (now Henkel North American Consumer Goods Inc.) was a United States-based manufacturer of laundry detergent, fabric softeners, and other household cleaning products. With annual sales of $2.0 billion, the company's brands included All, Wisk (discontinued), Snuggle , Sun, Surf , and Sunlight .
Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).
Sunlight (cleaning product) Sunlight Soap packages from Belgium. Sunlight is a brand of laundry soap, laundry detergent and dishwashing detergent manufactured and marketed around the world by Unilever, except in the United States and Canada, where it has been owned by Sun Products (now Henkel Corporation) since 2010. [1][2]
Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada. The brand was introduced in 1983 by Unilever. [4] The product is available in sheets or liquid (in concentrate and ready-to-use forms). In September 2008, Vestar Capital Partners acquired the North American (United States, Canada ...
January 28, 2022 at 6:34 AM. PARIS — Henkel AG plan to merge its Laundry and Home Care and Beauty Care divisions to form a new Consumer Brands business, and expects to divest or discontinue non ...
The brands owned by Unilever elsewhere, plus Sun, were acquired by Henkel through its acquisition of Sun Products in 2016. [62] Persil Abaya Shampoo or Persil Black is a liquid detergent that Henkel introduced to the Saudi Arabian market in 2007 and later to other Gulf Cooperation Council region markets.
In March 2015, Henkel introduced Persil ProClean in the United States, a line of premium detergents available in Power-Liquid, Power-Caps and Power-Pearls. It was initially sold exclusively at Walmart stores. [6] In June 2016, Henkel acquired Sun Products, the manufacturer of Wisk, and soon discontinued Wisk and replaced it with Persil. [7]
Under his leadership, Henkel acquired the US based The Sun Products Corporation for 3.2 billion euros in June 2016. [3] In November 2016, he presented the company's new strategy (Henkel 2020+) [4] During his period as CEO, the company realised 25 acquisitions worth 7 billion euros. Henkel saw its turnover grow up to 20.1 billion euros in 2019. [5]