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Bodoni is used in the logos for luxury brands Calvin Klein and Zara, as well as throughout the in-store signage of Canadian bookstore Chapters. A variation of Bodoni designed by Matthew Carter, called "Stilson" (originally "Postoni" during its period of exclusivity), is the primary headline font for The Washington Post newspaper. [31]
fonts.google.com /specimen /Montserrat. Montserrat is a geometric sans-serif typeface designed by Argentine graphic designer Julieta Ulanovsky and released in 2011. It was inspired by posters, signs and painted windows from the first half of the twentieth century, seen in the historic Montserrat neighbourhood of Buenos Aires. [1]
Product Sans is a contemporary geometric sans-serif typeface created by Google for branding purposes. [2] [3] It replaced the old Google logo on September 1, 2015.As Google's branding was becoming more apparent on a multitude of kinds of devices, Google sought to adapt its design so that its logo could be portrayed in constrained spaces and remain consistent for its users across platforms.
New Swiss road signs near Lugano use the typeface ASTRA-Frutiger.. Frutiger is a sans-serif typeface by the Swiss type designer Adrian Frutiger.It is the text version of Frutiger's earlier typeface Roissy, commissioned in 1970/71 [6] by the newly built Charles de Gaulle Airport at Roissy, France, which needed a new directional sign system, which itself was based on Concorde, a font Frutiger ...
v. t. e. A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. [2][3][4][5] Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand ...
Helvetica, also known by its original name Neue Haas Grotesk, is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th-century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. [ 2 ]
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