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Bodoni is used in the logos for luxury brands Calvin Klein and Zara, as well as throughout the in-store signage of Canadian bookstore Chapters. A variation of Bodoni designed by Matthew Carter, called "Stilson" (originally "Postoni" during its period of exclusivity), is the primary headline font for The Washington Post newspaper. [31]
Product Sans is a contemporary geometric sans-serif typeface created by Google for branding purposes. [2] [3] It replaced the old Google logo on September 1, 2015.As Google's branding was becoming more apparent on a multitude of kinds of devices, Google sought to adapt its design so that its logo could be portrayed in constrained spaces and remain consistent for its users across platforms.
Montserrat is a geometric sans-serif typeface designed by Argentine graphic designer Julieta Ulanovsky and released in 2011. It was inspired by posters, signs and painted windows from the first half of the twentieth century, seen in the historic Montserrat neighbourhood of Buenos Aires. [1]
Helvetica, also known by its original name Neue Haas Grotesk, is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th-century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. [ 2 ]
Typography of Apple Inc. Apple's first logo, hand drawn by Ronald Wayne. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company.
Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. [1] It was designed as a contribution on the New Frankfurt-project.It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period.
Franklin Gothic. Franklin Gothic and its related faces are a large family of sans-serif typefaces in the industrial or grotesque style developed in the early years of the 20th century by the type foundry American Type Founders (ATF) and credited to its head designer Morris Fuller Benton. [1] ". Gothic" was a contemporary term (now little-used ...
ITC Avant Garde. ITC Avant Garde Gothic is a geometric sans serif font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface.
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