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The Lexus LS (Japanese: レクサス・LS, Hepburn: Rekusasu LS) is a series of full-size luxury sedans that have served as the flagship model of Lexus, the luxury division of Toyota, since 1989. For the first four generations, all LS models featured V8 engines and were predominantly rear-wheel-drive .
The XF10 LS marked the debut of both the LS model and the Lexus brand. Toyota is a Japanese automaker that was founded in 1937 by Kiichiro Toyoda. [1] [2] In August 1983, Toyota chairman Eiji Toyoda initiated the F1 project ("Flagship" and "No. 1" vehicle; alternatively called the "Circle-F" project), a clandestine initiative aimed at creating a world-class luxury sedan for the global market. [3]
In 1998, a marine derivative of the UZ powerplant was produced for boating applications. The 4.0 L VT300i engine, producing 224 kW; 304 PS (300 hp) at 6000 rpm and 420 N⋅m (310 lb⋅ft) at 4200 rpm, used the same block as the UZ engine on the Lexus SC 400, GS 400, and LS 400. Applications (calendar years): 1998 Toyota Epic S21 [11]
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1998 Lexus SC 400. In 1997 (1998 model year), both the SC 300 and 400 were upgraded with VVT-i and thus the ratings were raised to 290 hp (216 kW)/300 lb⋅ft (407 N⋅m) of torque for the SC 400 and 225 hp (168 kW)/220 lb⋅ft (298 N⋅m) of torque for the SC 300.
Balance was a 1989 television advertisement for the Lexus LS 400, which also introduced the luxury car make Lexus to American television audiences. [1] [2] It was created by Team One, a unit of Saatchi & Saatchi. The ad was designed to promote the engineering attributes of the LS 400, Lexus's flagship sedan. [3]
The Lexus brand was created around the same time as Japanese rivals Nissan and Honda developed their Infiniti and Acura premium brands. The Japanese government imposed voluntary export restraints for the U.S. market, so it was more profitable for Japanese automakers to export more expensive cars to the U.S.
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