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These principles are based upon normative rules, values and needs of individuals, understanding ethics within cultural communication and overcoming pre-existing cultural assumptions towards one another. For these purposes, culture is a shared system of symbols, beliefs, attitudes, values, expectations, and norms of behaviour. [3]
The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
According to Gerry Philipsen, the Speech Codes Theory is a historically enacted, socially constructed system of terms, meanings, premises, and rules, pertaining to communicative conduct. One of his six general propositions is that wherever there is a distinctive culture, there is to be found a distinctive speech code.
Business communication meets IBCS standards if it adheres to the rules of the following three pillars: Conceptual rules assist in the clear transmission of content by providing an appropriate storyline. These rules draw on the work of authors such as Barbara Minto. [1] Based on scientific studies and practical experience, they are widely ...
Low-context cultures do the opposite; direct verbal communication is needed to properly understand a message being communicated and relies heavily on explicit verbal skills. [5] The model of high-context and low-context cultures offers a popular framework in intercultural-communication studies but has been criticized as lacking empirical ...
Cultural communication can also be referred to as intercultural communication and cross-cultural communication. Cultures are grouped together by a set of similar beliefs, values, traditions, and expectations which call all contribute to differences in communication between individuals of different cultures. [2]
Cross-cultural communication is a field of study investigating how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across cultures. Intercultural communication is a related field of study. [1] Cross-cultural deals with the comparison of different cultures.