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Clif Bar & Company is an American producer of energy foods and drinks. The company's flagship product, Clif Bar, was created by Gary Erickson and Lisa Thomas. The company is based in Emeryville, California, and was privately held until 2022 when it was acquired by Mondelez International for $2.9 billion.
Three protein bars: from left to right, a Kind bar, a Clif bar, and a LUNA bar. Protein bars are a convenience food that contains a high proportion of protein relative to carbohydrates and fats. Despite the label focusing on protein, many mass-marketed protein bars contain more added sugar than some desserts like cookies or doughnuts. [1]
Energy bars are used in a variety of contexts. [4] Energy bars may be used as an energy source during athletic events such as marathons, triathlons and other activities which require a high energy expenditure for long periods of time. They are also commonly used as meal replacements in weight-loss programs. [5] They may be used as a snack. [6]
The Ralph Milan et al. v. Clif Bar & Co. class-action lawsuit, which was filed in April 2018, claimed that the nutritional labels on Clif Bars and Clif Kid ZBars did not disclose the high amounts ...
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Balance Bar, sometimes styled as balance bar, is the brand name of a nutritional energy bar based on the 40-30-30 dietary principle, that is, a diet containing 40% carbohydrate, 30% protein and 30% dietary fat. The 40-30-30 nutritional philosophy was popularized by Dr. Barry Sears, a biochemist, and later expounded in his Zone diet books.
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