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Logos (plural: logoi) is logical appeal or the simulation of it, [6]: 38 and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker's claims or thesis. There are also more traditional forms of logical reasoning, such as syllogisms and enthymemes.
Production logos are usually seen at the beginning of a theatrical movie or video game (an "opening logo"), and/or at the end of a television program or TV movie (a "closing logo"). Many production logos have become famous over the years, such as the 20th Century Studios ' monument and searchlights and MGM 's Leo the Lion .
Geaney, [21] in writing about ming (names) in early Chinese reveals that ideographic writing systems present some difficulty for the idea of logocentrism, and that even Derrida wrote of Chinese writing in an ambivalent way, assuming firstly that "writing has a historical telos in which phonetic writing is the normal 'outcome'", [22] but also ...
One famous example of the form is the work of Saul Bass in the 1950s and 1960s. His modish title sequences for the films of Alfred Hitchcock were key in setting the style and mood of the movie even before the action began, and contributed to Hitchcock's "house style" that was a key element in his approach to marketing.
A production logo is a logo used by movie studios and television production companies to brand what they produce. Production logos are usually seen at the beginning of a theatrical movie (an opening logo), or at the end of a television program or TV movie (a closing logo). Logos for smaller companies are sometimes (with tongue-in-cheek) called ...
For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
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To place a file in this category, add the tag {{Non-free logo|Film logos}} to the bottom of the file's description page. If you are not sure which category a file belongs to, consult the file copyright tag page .