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Market transformation describes both a policy objective and a program strategy [1] to promote the value and self-sustaining presence of energy-efficient technologies in the marketplace. It is a strategic process of market intervention which aims to alter market behavior by removing identified barriers and leveraging opportunities to further the ...
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Marketing is a complex field of decision making which involves a large degree of both judgment and intuition on behalf of the marketer. [10] The enormous increase in complexity that the individual decision-maker faces renders the decision-making process almost an impossible task. The marketing decision engine can help distill the noise.
With digital transformation at the forefront, businesses are increasingly focused on data-driven marketing to sharpen their strategies. Social media analytics play a crucial role by delivering actionable insights into customer sentiment, campaign effectiveness, and competitive standing, enabling brands to fine-tune their marketing with precision.
Examples of organisational transformation include: General Motors' transformation and restructuring (around 2009) [7] BBC's Delivering Quality First programme (since 2011) [8] Box's pivot from consumer to enterprise (around 2009-2010) [9] British Airways' strategic transformation programme in response to low cost airlines (around 2004-2005) [10]
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile ...
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