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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
[1] [2] [3] It also sells the American Greetings brand and manages its subsidiaries, including Carlton Cards (in Canada and the U.S.). Schurman Retail Group has over 450 retail stores across the United States and Canada [ 4 ] [ 5 ] [ 6 ] It is currently the second-largest American specialty retailer in the greeting card industry.
The stores also offered products like journals, note cards, gift wrap, and customized invitations. [5] [6] [7] Through the NIQUEA.D brand, Papyrus sold a selection of gifts, jewelry, and other fashion accessories. Other brands sold in Papyrus stores included American Greetings and Carlton Cards. The Papyrus logo is a distinct pink hummingbird ...
As of 2017, more than 160 million Maxine greeting cards have been sold. [30] The comic strip-style character, portrayed as an irascible older woman, was created by a Hallmark in-house artist, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items.
The company offers "on-trend" products catering to a predominantly female demographic, with a selection that includes (but is not limited to) apparel & accessories, jewelry, bath & body products, stationery, baby & toddler gifts, kids' toys, jigsaw puzzles, books, and Hallmark Cards greeting cards. The Paper Store is currently the largest ...
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