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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Academic discourse socialization is defined as one's growing process to realize the academic discourse and reach the expectation of the academic community.Academic discourse socialization is a form of language socialization through which newcomers or novices gain knowledge of the academic discourses by socializing and interacting with peers, experts, or more knowledgeable people in their ...
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
The term emotive, coined by anthropologist William Reddy, attempts to distinguish societal emotional values and expressions from individual's emotional experience. In The Making of Romantic Love , Reddy argues that romantic love is a 12th-century European construct, built in response to the parochial view that sexual desire was immoral, and was ...
Fallacies based on arguing for or against a proposition on emotional grounds. Pages in category "Appeals to emotion" The following 21 pages are in this category, out of 21 total.
One way of thinking holds that the mental process of decision-making is (or should be) rational: a formal process based on optimizing utility. [1] Rational thinking and decision-making does not leave much room for strong emotions. [2] In fact, emotions are often considered irrational occurrences that may distort reasoning. [3]
Thus, emotional expressions are culturally-prescribed performances rather than internal mental events. Knowing a social script for a certain emotion allows one to enact the emotional behaviors that are appropriate for the cultural context. [26] Emotional expressions serve a social function and are essentially a way of reaching out to the world ...
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".