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1928: Bourjois created its most famous perfume, Soir de Paris. The blue bottled perfume was a great success in the United States, where it was called Evening in Paris. It was one of the most popular fragrances during World War II and is highly valued by collectors nowadays. [6]
In Paris the elder Wertheimer purchased an interest in the theatrical make-up company Bourjois. Bourjois, an innovator in these products for the stage, developed the first dry rouge, an improvement over the grease laden face paint customarily used. By 1920, Bourjois had become the largest and most successful cosmetic and fragrance company in ...
During World War II, Weriguine was conscripted into the Service du travail obligatoire and sent to a chemical plant in Munich. After the war, he resumed his work at Chanel and Bourjois, eventually seconding Henri Robert from 1954 to 1962. That year, he was dismissed from the two companies, though sued for damages and won.
Robert took over as Chief Perfumer at Les Parfums Chanel in 1952 after the retirement of Ernest Beaux, creator of the perfume Chanel No. 5. While at Les Parfums Chanel, which owned both Chanel and Bourjois, he created a number of modern classics including Pour Monsieur (1955) Chanel's first men's fragrance, [9] No. 19 (1970) and Cristalle EDT ...
During World War II Nazi Germany's Kriegsmarine (navy) issued vast amounts of 4711 perfume to the submariners of the U-boat fleet. As there were limited facilities and few opportunities for bathing, the scent was to be used in an attempt to improve the odour aboard the vessel.
Coty is one of the world's largest beauty companies and the largest fragrance company, [4] [5] with $5.3 billion in revenue for the fiscal year 2022. [6] Coty acquired 41 beauty brands from Procter & Gamble in 2016, [7] becoming the global leader in fragrance, the second largest company for hair color and styling products, [8] and the third largest company for color cosmetics. [9]
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