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Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts. [1]
Cross Colours was the brainchild of Carl Jones the entrepreneur who studied fashion at Otis Parson's School of Design and Trade Technical College in Los Angeles, then worked in various fashion enterprises before starting his own T-shirt company. He eventually started a company called Surf Fetish, which rode the wave of beachwear trends.
Hip-hop fashion (also known as rap fashion) refers to the various styles of dress that originated from Urban Black America and inner city youth in cities like New York City, Atlanta, and Los Angeles. Being a major part of hip-hop culture , it further developed in other cities across the United States, [ 1 ] with each contributing different ...
Innovative denim wear and trendy T-shirts are just some of the items in the broad array of fashions in the Vokal line. Vokal wants to set the hottest trends for young menswear. The men's line takes a creative and different approach to casual urban clothing. [5] "Keep an eye on what I'm wearing," says Nelly. "I'll always be dressed in Vokal." [6]
The clothing store Montego Bay, on Queens' Jamaica Avenue, was the first to carry the FUBU line. In the mid-1990s, high-end department store retailer Macy's started stocking FUBU apparel and, at one point, featured the four FUBU founders in a live, interactive window display in its flagship store on 34th Street.
Phat Farm's popularity began to decline in the late 2000s as the urban fashion market shifted away from excess towards more minimalist and streetwear-inspired styles. [7] In 2007, Simmons announced that he would be stepping down as CEO of Phat Fashions, the parent company of Phat Farm, to focus on other business ventures. [ 8 ]
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