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Maidenform Brands is a manufacturer of women's bras, underwear, and shapewear founded in 1922 by seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal.
By 1970, the girdle was generally supplanted by the wearing of pantyhose (called tights in British English). Pantyhose replaced girdles for most women who had used the girdle as a means of holding up stockings; however, many girdle wearers continued to use a brief style panty-girdle under or on top of tights/pantyhose for some figure control.
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Ida Rosenthal (née Kaganovich; January 9, 1886 – March 29, 1973) was a Belarusian-born American dressmaker and businesswoman who co-founded Maidenform.Ida is considered to be the creator of the modern bra and her company Maidenform went on to become the most successful bra manufacturer in the world.
Maidenform: 1922 US US Marlies Dekkers: 1993 NL Unknown Nichole de Carle: 2009 UK UK Olga: 1941 [2] US Paraguay Peach John: 1994 Japan China Playtex: 1947 US Unknown Pretty Polly: 1919 UK Unknown Rigby & Peller: 1939 UK Thailand Schiesser: 1875 Germany Unknown Silhouette: 1887 UK Unknown Spanx: 2000 US Thailand ThirdLove: 2013 US China Trashy ...
A local news story in the Atlantic City Press erroneously reported that "the bras, girdles, falsies, curlers, and copies of popular women's magazines burned in the 'Freedom Trash Can ' ". [ 165 ] [ 166 ] Individuals who were present said that no one burned a bra nor did anyone take off her bra.
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