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The evaluation apprehension theory was proposed by Nickolas B. Cottrell in 1972. He argued that we quickly learn that the social rewards and punishments (for example, in the form of approval and disapproval) that we receive from other people are based on their evaluations of us.
Nickolas Cottrell, 1972, proposed the evaluation apprehension model whereby he suggested people associate social situations with an evaluative process. Cottrell argued this situation is met with apprehension and it is this motivational response, not arousal/elevated drive, that is responsible for increased productivity on simple tasks and ...
In 1972, Nickolas Cottrell came up with Evaluation Apprehension Theory. This theory also explains the evaluative pressure as the source of increased productivity in presence of others rather than the arousal response identified by Zajonc.
Cottrell's evaluation apprehension model later refined this theory to include yet another variable in the mechanisms of social facilitation. He suggested that the correctness of dominant responses only plays a role in social facilitation when there is an expectation of social reward or punishment based on performance.
Deindividuation theory seeks to provide an explanation for a variety of antinormative collective behavior, such as violent crowds, lynch mobs, etc. [4] Deindividuation theory has also been applied to genocide [5] and been posited as an explanation for antinormative behavior online and in computer-mediated communications. [6]
The communication accommodation theory has broadened this theory to include not only speech but also the "non-verbal and discursive dimensions of social interaction". [10] CAT has also created a different perspective from other research in language and social interaction—and communication more generally—that focuses on either interpersonal ...
Practice theory (or praxeology, theory of social practices) is a body of social theory within anthropology and sociology that explains society and culture as the result of structure and individual agency. Practice theory emerged in the late 20th century and was first outlined in the work of the French sociologist Pierre Bourdieu.
In general terms, positivism rejected the Classical Theory's reliance on free will and sought to identify positive causes that determined the propensity for criminal behaviour. The Classical School of Criminology believed that the punishment against a crime, should in fact fit the crime and not be immoderate.