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Impression formation in social psychology refers to the processes by which different pieces of knowledge about another are combined into a global or summary impression. Social psychologist Solomon Asch is credited with the seminal research on impression formation and conducted research on how individuals integrate information about personality ...
The impression formation literature took an elemental and algebraic approach, whereas social cognition took a more holistic and configural approach. [5] The elemental approach to impression formation suggests that when individuals are making impressions they weigh the average of the isolated characteristics of a target individual.
In terms of impression formation, the primacy effect indicates that the order in which a person's traits are presented affects the overall impression formed about that person. [ 22 ] [ 23 ] This effect prevails both when forming impressions of a hypothetical person and when asked to form an impression of a target person with whom the observer ...
Similar to the number of viewers present, collectivism versus individualism can influence impression formation. [3] Collectivists are at ease as long as their impressions are largely in alignment with the larger group's impressions. When a collectivist wants to change their impression, they may be compelled to change the views of all group ...
Impression management theory nevertheless constitutes a field of research on its own. [73] When it comes to practical questions concerning public relations and the way organizations should handle their public image, the assumptions provided by impression management theory can also provide a framework. [74]
Impression formation is framed as depending on two factors: The available information and the perceiver's motivations. [34] According to the model, these two factors help to explain people's tendency to apply stereotyping processes vs. individuating processes when forming social impressions.
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Asch called into question the present theory for the underlying psychological process concerning the effect of group forces on the formation and change of opinions and attitudes. He critiqued the experimental approach of many different psychologists, including Zillig, Moore, Marple, Sherif, Thorndike, and Lorge, in their investigations of ...