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"Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.
With the help of her Chief of Staff James Rosebush, the first lady launched the "Just Say No" drug awareness campaign in 1982, which was her primary project and major initiative as first lady. [13] Reagan first became aware of the need to educate young people about drugs during a 1980 campaign stop in Daytop village, New York. [118]
War on drugs A U.S. government PSA from the Alcohol, Drug Abuse, and Mental Health Administration with a photo image of two marijuana cigarettes and a "Just Say No" slogan Date June 17, 1971 – present (53 years, 7 months and 1 day) Location Global Status Ongoing, widely viewed as a policy failure Belligerents United States US law enforcement US Armed Forces Allies of the United States United ...
Instead, it provides a comprehensive history of a program whose glory days may be behind it but that left an indelible mark on America—and not just as a target of mockery. DARE to Say No ...
The PSA was produced by McDonald's to increase sales during the contemporary "Just Say No" anti-drug ad campaign, supported by the United States federal government and several other companies under the influence of Reaganite ideals. The PSA itself consists of Jordan warning about the dangers of drug abuse in a direct address to younger audiences.
The Ad Council was first approached by the Department of Justice in 1977 to create a public campaign to engage the public in reducing crime. The FBI director recommended a campaign playing on fears to convince citizens to take personal safety steps, but the Ad Council rejected their proposal believing it would largely be ignored by an already frightened public.
A new campaign was announced, aimed at "getting parents involved in the war against drugs. [21] Marston and other executives adjusted their media strategy accordingly as fast-moving trends made one drug "hot" while others fell out of favor. [8] The campaign was primarily oriented towards television and print media. [22]
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