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"Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.
War on drugs A U.S. government PSA from the Alcohol, Drug Abuse, and Mental Health Administration with a photo image of two marijuana cigarettes and a "Just Say No" slogan Date June 17, 1971 – present (53 years, 8 months, 2 weeks and 2 days) Location Global Status Ongoing, widely viewed as a policy failure Belligerents United States US law enforcement Drug Enforcement Administration US Armed ...
The PSA was produced by McDonald's to increase sales during the contemporary "Just Say No" anti-drug ad campaign, supported by the United States federal government and several other companies under the influence of Reaganite ideals. The PSA itself consists of Jordan warning about the dangers of drug abuse in a direct address to younger audiences.
Instead, it provides a comprehensive history of a program whose glory days may be behind it but that left an indelible mark on America—and not just as a target of mockery. DARE to Say No ...
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With the help of her Chief of Staff James Rosebush, the first lady launched the "Just Say No" drug awareness campaign in 1982, which was her primary project and major initiative as first lady. [13] Reagan first became aware of the need to educate young people about drugs during a 1980 campaign stop in Daytop village, New York. [118]
A new campaign was announced, aimed at "getting parents involved in the war against drugs. [21] Marston and other executives adjusted their media strategy accordingly as fast-moving trends made one drug "hot" while others fell out of favor. [8] The campaign was primarily oriented towards television and print media. [22]
During political season you'll hear a lot of this: "I'm Blake Masters, and I approve this message.". By now you've heard it a lot. But why do candidates have to say that? It's actually the law. It ...