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The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [ 1 ]
While the Betty Crocker brand had existed since the 1920s, this cookbook was the first of many Betty Crocker cookbooks. Others included Betty Crocker’s Cookbook for Boys and Girls and various updated editions of the picture cookbook released subsequently. [6] Betty Crocker's Cook Book for Boys and Girls, published 1957
Agnes White Tizard (July 10, 1895 – March 28, 1979) was an American home economist and nutrition consultant who worked for General Mills and was associated with the brand character Betty Crocker. [1] Tizard was the voice of Crocker on the radio for 20 years, and wrote the original Betty Crocker Cookbook in 1950.
Since 1921, Betty Crocker has been around to dole out cooking and baking tips and house-keeping advice. Many of us have grown up with this cultural icon that embodies the ideal homemaker. With her ...
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
From the classic 'Joy of Cooking' to newcomers like 'The Wok', and 'Zahav', flip through the favorites for inspiration, as a guide, or simply for fun.
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3579 S High St, Columbus, OH · Directions · (614) 409-0683