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Merlin is home to Alton Towers, Thorpe Park, Legoland and more. Here's how to get their annual pass and other great deals for less. Black Friday deals for Legoland, Thorpe Park, Alton Towers and more
Merlin Entertainments Limited is a British entertainment company based at Poole in Dorset, England, which operates a number of theme parks and other tourist attractions. It was listed on the London Stock Exchange until November 2019, when it was acquired by a consortium that includes Kirkbi A/S (the investment arm of the Kristiansen family, which controls The Lego Group).
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In the same month, park owner Merlin Entertainments initiated a court case to seek an injunction against Peter Cave, owner of survey consultancy Peer Egerton Limited. The consultancy firm had been hired by Merlin to prepare a report on the safety of the park, after the 2012 accident. Cave's firm found 2,000 defects and potential safety hazards.
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The company's marketing program of a regional Florida Fun Cards season pass was launched in 2000. These pass were good for seven-months at the cost of a single admission. Being successful, the program was extended to all its parks. This was followed up in 2001 with a tiered reward card called Passport with four levels named after metals.
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1. America The Beautiful Annual Pass. If you're on the hunt for a great gift for the outdoorsy person in your family or friends circle, the America the Beautiful Annual Pass (currently priced at ...