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Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]
Forrest Edward Mars Sr. (March 21, 1904 – July 1, 1999) was an American billionaire businessman and the driving force of the Mars candy empire.He is best known for introducing Milky Way (1924) and Mars (1932) chocolate bars, and M&M's (1941) chocolate, as well as orchestrating the launch of Uncle Ben's Rice.
Rice Converted, Inc's sole client was the US military which needed Converted Rice, Inc's rice to airdrop to troops throughout World War II as it was resistant to infestation. Once the war ended, Rice Converted, Inc. rebranded as "Uncle Ben's Converted Rice," the first branded rice of its time.
NEW YORK (AP) — The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo ...
The parboiled rice product has been around for more than 70 years, and the brand name Uncle Ben's has been used since 1946. According to Uncle Ben's website, the character of Uncle Ben was ...
The popular rice brand has a new name and new packaging. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us. Sign in. Mail. 24/7 ...
Within one day of the June 2020 announcement, other similarly motivated rebrandings and reviews of brand marketing were also announced, including for Uncle Ben's rice (which was renamed Ben's Original), the Mrs. Butterworth's pancake syrup brand and bottle shape, and the "Rastus" Black chef logo used by Cream of Wheat. [7]
Following PepsiCo's move, the makers of Uncle Ben's rice, owned by Mars Inc, Mrs. Butterworth's syrup, owned by ConAgra Brands Inc <CAG.N> and Cream of Wheat porridge, owned by B&G Foods Inc <BGS ...
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related to: who founded uncle ben's ricewalmart.com has been visited by 1M+ users in the past month
3579 S High St, Columbus, OH · Directions · (614) 409-0683