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Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]
The popular rice brand has a new name and new packaging. Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us. Mail. Sign in ...
NEW YORK (AP) — The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo ...
And the maker of Uncle Ben's rice products announced their pick for a new name: "Ben's Original." Mars will also change the logo. All to create a more inclusive brand with a nod toward racial ...
Within one day of the June 2020 announcement, other similarly motivated rebrandings and reviews of brand marketing were also announced, including for Uncle Ben's rice (which was renamed Ben's Original), the Mrs. Butterworth's pancake syrup brand and bottle shape, and the "Rastus" Black chef logo used by Cream of Wheat. [7]
Forrest Edward Mars Sr. (March 21, 1904 – July 1, 1999) was an American billionaire businessman and the driving force of the Mars candy empire.He is best known for introducing Milky Way (1924) and Mars (1932) chocolate bars, and M&M's (1941) chocolate, as well as orchestrating the launch of Uncle Ben's Rice.
6 cups Ben's Original Ready Rice Whole Grain Brown Rice. 2 pink lady or red apples, cored and diced. 2 red bell peppers, seeded and diced. 3 stalks green onion, whites removed and thinly sliced.
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related to: ben's original rice website site