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The term "media and information literacy" is used by UNESCO [1] to differentiate the combined study from the existing study of information literacy. Renee Hobbs suggests that "few people verify the information they find online―both adults and children tend to uncritically trust information they found from whatever source."
Media richness theory (MRT), sometimes referred to as information richness theory, is a framework used to describe a communication medium's ability to reproduce the information sent over it. It was introduced by Richard L. Daft and Robert H. Lengel in 1986 as an extension of information processing theory .
The information available through a collection of data may be derived by analysis. For example, a restaurant collects data from every customer order. That information may be analyzed to produce knowledge that is put to use when the business subsequently wants to identify the most popular or least popular dish. [citation needed]
In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]
Media literacy applies to different types of media, [2] and is seen as an important skill for work, life, and citizenship. [1] Examples of media literacy include reflecting on one's media choices, [3] identifying sponsored content, [4] recognizing stereotypes, [5] analyzing propaganda [6] and discussing the benefits, risks, and harms of media ...
Gatekeeping is a process by which information is filtered to the public by the media. According to Pamela Shoemaker and Tim Vos, gatekeeping is the "process of culling and crafting countless bits of information into the limited number of messages that reach people every day, and it is the center of the media's role in modern public life.
Another issue in mainstream media is the usage of the filter bubble, a "bubble" that has been created that gives the viewer, on social media platforms, a specific piece of the information knowing they will like it. Thus creating fake news and biased news because only half the story is being shared, the portion the viewer liked.
Spreading false information can also seriously impede the effective and efficient use of the information available on social media. [124] An emerging trend in the online information environment is "a shift away from public discourse to private, more ephemeral, messaging ", which is a challenge to counter misinformation.