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Brand valuation is the process of estimating the total financial value of a brand. A conflict of interest exists if those who value a brand were also involved in its creation. [ 1 ] The ISO 10668 standard specifies six key requirements for the process of valuing brands, which are transparency, validity , reliability , sufficiency, objectivity ...
Intellectual property valuation is a process to determine the monetary value of intellectual property assets. IP valuation is required to be able to sell, license, or enter into commercial arrangements based on IP. It is also beneficial in the enforcement of IP rights, for internal management of IP assets, and for various financial processes.
Trademark owned by Philips in the European Union and various other jurisdictions, but invalidated in the United States due to it being merely a descriptive term. [1] [2] [3] Aspirin Still a Bayer trademark name for acetylsalicylic acid in about 80 countries, including Canada and many countries in Europe, but declared generic in the U.S. [4] Catseye
The tax amortization period might be different from the useful life used in accounting. For example, while trademarks can have an indefinite useful life for accounting purposes, the tax legislation of the United States establishes a mandatory 15-year amortization period for trademarks. [4]
(That a company plans to use a certain trademark might itself be protectable as a trade secret, however, until the mark is actually made public.) [56] To acquire a trademark rights under U.S. law, one must simply use the mark "in commerce". [57] It is possible to register a trademark in the United States, both at the federal and state levels.
Valuation using the market penetration model (MPM) or the growth potential of a company [1] is a method of estimating the value of a company by calculating the depth of its market penetration as evidenced by its customer base and industry niche. The process consists of:
Comparable transactions, in the context of mergers and acquisitions (M&A), is one of the conventional methods to value a company for sale. The main approach of the method is to look at similar or comparable transactions where the acquisition target has a similar business model and similar client base to the company being evaluated.
Ocean Tomo is an intellectual property merchant bank that provides financial products and services, including expert testimony, valuation, research, ratings, investments, risk management, and transactions. They are headquartered in Chicago, Illinois, USA.