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Inter IKEA Systems B.V., [6] [7] trading as IKEA (/ aɪ ˈ k iː ə / eye-KEE-ə, Swedish:), is a multinational conglomerate, founded in Sweden but now headquartered in the Netherlands, that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services.
The IKEA stores in Russia were in connection with MEGA malls developed by IKEA. 5-6 new openings were originally planned by 2020. On 3 March 2022, INGKA holdings (parent company of IKEA Russia) announced that IKEA would suspend operations in Russia and pause sourcing in the country as a result of the Russian invasion of Ukraine . [ 138 ]
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
Outlet Collection Winnipeg is a fully-enclosed shopping centre development located on the intersection of Sterling Lyon Parkway and Kenaston Boulevard, in Winnipeg, Manitoba, Canada. It was developed by Ivanhoé Cambridge, a major Canadian real-estate company.
[14] [15] IKEA has also used Blåhaj in marketing material; IKEA Japan used the toy as a mascot in a marketing campaign for tiny apartments sold by IKEA in the region. In the campaign, Blåhaj plays a real estate agent who envisions a tiny apartment. [16] [17] IKEA of Malaysia and Taiwan sold red-bean and sesame-filled buns resembling Blåhaj.
The group's Ingka Centres division has developed several shopping centres in which IKEA is the anchor tenant, including the MEGA malls in Russia. Beginning in 2020, the division has acquired existing complexes which will be renovated to include urban IKEA locations, including Kings Mall in London, 6x6 in San Francisco, and the retail podium of the Aura condominium towers in Toronto.
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