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BATNA was developed by negotiation researchers Roger Fisher and William Ury of the Harvard Program on Negotiation (PON), in their series of books on principled negotiation that started with Getting to YES (1981), equivalent to the game theory concept of a disagreement point from bargaining problems pioneered by Nobel Laureate John Forbes Nash decades earlier.
Outside the zone no amount of negotiation should yield an agreement. Zone of Possible Agreement shown graphically. An understanding of the ZOPA is critical for a successful negotiation, [2] but the negotiants must first know their BATNA (best alternative to a negotiated agreement), or "walk away positions". [3]
Prepare by understanding interests and alternatives. More specifically, estimate your BATNA and how other parties see theirs (BATNA stands for “best alternative to a negotiated agreement”). Having a good alternative to agreement increases your power at the table.
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Litigation risk analysis is a growing [when?] practice by lawyers, mediators, and other alternative dispute resolution (ADR) professionals. [citation needed] When applied in mediation settings, litigation risk analysis is used to determine litigated best alternative to negotiated agreement (BATNA) and worst alternative to negotiated agreement (WATNA) scenarios based upon the probabilities and ...
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