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Social media have been championed as allowing anyone with an Internet connection to become a content creator [6] and empowering their users. [7] The idea of "new media populism" encompasses how citizens can include disenfranchised citizens, and allow the public to have an engaged and active role in political discourse.
Social media users also faced polarization due to social media algorithms, creating an echo chamber for social media users and only exposing themselves to their own beliefs. [ 44 ] Facebook and Twitter, however, are facing intense criticism from lawmakers for their roles in politics, [ 45 ] a criticism that is tied to antitrust concerns.
This also helped them create a unique style of communication with the public and build electoral coalitions, which identified voters and, in turn, raised money. As a result, social media ultimately aided in voter mobilization and electoral impact. [61] Social media also became a primary source of news for some demographics.
The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...
The media's agenda-setting power can shape the issues that receive attention from the public and policymakers. Media coverage can impact public opinion and policy preferences. Political parties can also influence the media agenda formation. The media's influence on politics is not always consistent and can vary depending on the context.
More recently, social media has emerged as one of the main platforms for politics. Millions of users can learn about politicians' policies and statements, interact with political leaders, organize, and voice their own opinions on political matters. [4] Political campaigns are also using social media sites to reach voters using political ...
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Obama's adoption of social media for political campaigning has been compared to Franklin D. Roosevelt and John F. Kennedy's adoption of the radio and television media for communication with the American public. For this reason, Obama has been dubbed by some as "the first social media president." [2]