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  2. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.

  3. Bibliography of advertising - Wikipedia

    en.wikipedia.org/wiki/Bibliography_of_advertising

    Johnson, J. Douglas, "Advertising Today", Chicago: Science Research Associates, 1978. ISBN 0-574-19355-3; Kaiser, Ulrich; Song, Minjae (2009). "Do media consumers really dislike advertising? An empirical assessment of the role of advertising in print media markets" (PDF). International Journal of Industrial Organization. 27 (2): 292–301.

  4. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Yet, other researchers have argued that both reason and emotion can be employed simultaneously, to process advertising information. Hierarchy-free models draw on evidence from psychology and consumer neuroscience which suggest that consumers process information via different pathways rather than in any linear/ sequential manner. Thus, hierarchy ...

  5. Mass communication - Wikipedia

    en.wikipedia.org/wiki/Mass_communication

    Advertising is the paid, impersonal, one-way marketing of persuasive information from a sponsor. Through mass communication channels, the sponsor promotes the adoption of products or ideas. Advertisers have full control of the message being sent to their audience. [3] [self-published source?] Advertising includes the use of paid, earned, or ...

  6. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time. Researchers Farhangmehr and Brito reviewed the definitions of sales promotions in marketing texts and journals and identified a set of common characteristics of sales ...

  7. History of advertising - Wikipedia

    en.wikipedia.org/wiki/History_of_advertising

    Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media. [1] The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines.

  8. Attitude-toward-the-ad models - Wikipedia

    en.wikipedia.org/wiki/Attitude-toward-the-ad_models

    Attitude toward the ad is defined as "a predisposition to respond in a favorable or unfavorable manner to a particular advertising stimulus during a particular exposure occasion." [ 1 ] After Mitchell and Olsen (1981) and Shimp (1981) introduced the importance of the Aad construct, research on the causal relationships among Aad and other ...

  9. Publicity - Wikipedia

    en.wikipedia.org/wiki/Publicity

    French advertising poster "Maggi arôme pour corser" by Firmin Bouisset, circa 1895.. Publicity originates from the French word publicité ' advertisement '. [1] Publicity as a practice originates in the core of Paris, where shopping, tourism and the entertainment industry met commercialised print media and a burgeoning publishing industry.