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  2. Hollywood accounting - Wikipedia

    en.wikipedia.org/wiki/Hollywood_accounting

    Marketing overhead: To determine this number, studios usually choose about 10% of all advertising costs. All of the above means of calculating overhead are highly controversial, even within the accounting profession. Namely, these percentages are assigned without much regard to how, in reality, these estimates relate to actual overhead costs.

  3. True cost accounting - Wikipedia

    en.wikipedia.org/wiki/True_cost_accounting

    Most true cost accounting studies try to reveal hidden costs relate to the field of food and agriculture. The scope of these studies differs depending on the research question being addressed, the geographical coverage and the hidden impacts to be included in the analysis. There are many hidden impacts and some are difficult to measure or quantify.

  4. Marketing spending - Wikipedia

    en.wikipedia.org/wiki/Marketing_spending

    A classic decision that hinges on fixed marketing costs versus variable marketing costs is the choice between engaging third-party contract sales representatives versus an in-house sales force. Hiring a salaried – or predominantly salaried – sales force entails more risk than the alternative because salaries must be paid even if the firm ...

  5. Cost accounting - Wikipedia

    en.wikipedia.org/wiki/Cost_accounting

    Standard Costing is a technique of Cost Accounting to compare the actual costs with standard costs (that are pre-defined) with the help of Variance Analysis. It is used to understand the variations of product costs in manufacturing. [6] Standard costing allocates fixed costs incurred in an accounting period to the goods produced during that period.

  6. Activity-based costing - Wikipedia

    en.wikipedia.org/wiki/Activity-based_costing

    The cost driver is a factor that creates or drives the cost of the activity. For example, the cost of the activity of bank tellers can be ascribed to each product by measuring how long each product's transactions (cost driver) take at the counter and then by measuring the number of each type of transaction.

  7. Overhead (business) - Wikipedia

    en.wikipedia.org/wiki/Overhead_(business)

    Overhead expenses are all costs on the income statement except for direct labor, direct materials, and direct expenses. Overhead expenses include accounting fees, advertising, insurance, interest, legal fees, labor burden, rent, repairs, supplies, taxes, telephone bills, travel expenditures, and utilities. [3]

  8. Biology and consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Biology_and_consumer_behaviour

    Practical implications in crime investigation, disorders and increasingly talent prediction and career decision making [9] have considered their association with genes and biology, but the idea of biology and marketing is a growing body of knowledge. Neuromarketing is a new phenomenon studying consumer's reactions to marketing stimuli. [5]

  9. Matching principle - Wikipedia

    en.wikipedia.org/wiki/Matching_principle

    A deferred expense (also known as a prepaid expense or prepayment) is an asset representing costs that have been paid but not yet recognized as expenses according to the matching principle. For example, when accounting periods are monthly, an 11/12 portion of an annually paid insurance cost is recorded as prepaid expenses.